AI Insights · Timothy · January 2022
Performance of Top 5 Delivered Meal Kits and Specialty Foods Apps in the US in Q4 2021
Explore the performance metrics of the top 5 delivered meal kits and specialty foods apps in the United States for Q4 2021, including downloads, active users, and revenue trends.
The fourth quarter of 2021 saw notable activity across the top 5 delivered meal kits and specialty foods applications in the United States. Here’s a detailed look at the performance of these apps based on data from Sensor Tower.
HelloFresh: Meal Kit Delivery maintained a steady download rate throughout Q4. Weekly downloads fluctuated slightly, starting at around 51K and ending the quarter at approximately 62K. The app observed a peak in downloads in the last week of December, reaching 61.8K. Active users showed a mixed trend, starting at 795K, dipping mid-quarter, and finishing strong at 831K.
Vivino: Buy the Right Wine experienced varied download rates, beginning Q4 with 13K and peaking at around 25.8K in mid-December. Active users also saw an upward trend, starting at 91.3K and reaching a high of 122.6K in the week of December 20, before slightly declining to 105.9K by the end of the quarter.
EveryPlate: Cooking Simplified saw a gradual decline in downloads over the quarter, starting at 12.5K and ending at 10.7K in the final week of December. Despite this, active users remained relatively stable, beginning at 164K and closing the quarter at 188K.
Home Chef: Meal Kit Delivery had a consistent download rate, with a slight dip mid-quarter. Downloads started at 6.7K and ended at 6.5K. Active users showed a steady trend throughout the quarter, starting at 158K and finishing at 171K.
Blue Apron: Meal Kits experienced consistent download rates, starting at 4.5K and ending at approximately 4.8K. Active users showed a slight decline from 63.5K to 58.9K over the quarter.
For more detailed insights and data, visit Sensor Tower.
